習近平進包子鋪吃午飯消費21元

本報北京電（駐京記者柯立）昨天中午，mini storage有網友"四海微傳播"發佈微博稱，習近平主席在北京一家包子鋪排隊買包子。微博發出後，人民日報、新華視點、中央電視台等官方媒體法人微博紛紛轉載，網友踴躍點"贊"，跟帖不斷。本報記者昨晚回訪習主席中午就餐的慶豐包子鋪月壇北街店，發現很多人慕名趕到這裡品嘗習主席中午所點的套餐，離打烊時間還差一小時，豬肉大蔥包子、炒肝、芥菜等"主席套餐"已被搶購一空。包子鋪經理："事前沒人給我們打招呼"慶豐包子鋪是北京一家老字號的平民快餐連鎖店，主營包子、炒肝等中低端快餐食品，就跟武漢街頭的熱幹面館似的，在北京街頭很常見。慶豐包子鋪月壇北街店跟釣魚台國賓館都在同一條街上，二者相距僅1.5公里。包子鋪經理賀媛麗告訴記者："習主席一行是中午12時20分左右到我們包子鋪來的，事前我們沒接到任何通知，也沒人給我們打過招呼，我們又驚又喜，都感到很突然。""主席到了之後，親自來排隊，當時他前面有六七個人，排了有三四分鐘。他排隊時，百姓就過來找他握手，和他合影，他很親切地和大家拍照，也沒有人攔著。"賀經理說。收銀員小郭：主席自己買單端盤子取包子收銀員郭雪琴被同事親切地稱為"小郭子"，正是她給習主席點餐，昨晚本報記者趕到包子鋪時，她仍然在照常工作，一直到晚上9時打烊。據小郭子介紹：當習主席排隊到她跟前的時候，她有點激動地問："主席，您需要什麼？"主席反問她："什麼好吃？"小郭子回答："豬肉大蔥的和三鮮的包子。"主席點了二兩豬肉大蔥包子、一份炒肝。然後又問小郭子："蔬菜有什麼？""菠菜和芥菜。"習主席說："那就芥菜吧。"小郭子告訴記者，二兩self storage子7元、炒肝6元、芥菜8元，一共花了21元錢。主席是自己買單、端盤子、取包子。賀經理說："習主席在大廳隨意選了一個座位坐下就餐。我給習主席拿了點蒜末，並請主席給提提意見。習主席說：'包子挺好吃，食品安全一定要放在第一位。'"包子鋪員工強調，習主席昨天吃的，與其他食客吃的都是同一批食品，主席吃得非常坦然。賣報攤主：主席坐麵包車 來去都沒封路包子鋪旁邊的商家說，習主席一行是坐麵包車過來的，來的時候，大家都不知道。看到餐廳里激動送習主席出來的人群，才有人發現。附近報刊亭的攤主強調："主席來的時候和走的時候，都沒有封路。"主席離開後不久，網友"四海微傳播"發佈微博的內容為："親們，我沒看錯吧？！習大大來慶豐吃包子啦！果斷上圖 "並配發照片。隨後，13時21分，"四海微傳播"再度發佈微博，內容為："習大大排隊買包子，還自己買單、端盤子、取包子。以後慶豐可以出習總套餐啦。"湖北食客：收藏包子鋪當天點餐小票本報記者現場採訪了正在包子鋪吃飯的範先生，他是附近居民，從微信里看到習主席來這裡就餐的新聞後，兄弟三家十口人集體趕來吃晚餐，其中最小的家庭成員才2個月。範先生說："主席就跟他名字一樣，非常平易近人。"本報記者在現場還邂逅了從湖北襄陽來北京治病的吳立新，原來，吳先生看到新聞後就趕來這裡，他得意地揚了揚手中的打包袋："這家店今天最後幾個豬肉大蔥包子被我買到了。"他還向記者出示了幾張連號的點餐小票，分別是998、999、1000號，每份價格都是21元，"這個有收藏價值。"他說："能夠跟習主席在同一天在同一家包子鋪，坐在他坐過的位子上吃包子，是一種幸福。"迷你倉

投資新加坡 規避不“合法”的風險

　　2005年，儲存中航油五名高管在新加坡遭遇"內幕交易"，中國國企高管新星陳久霖不幸入獄。盡管該案事後在判決方面留下太多是是非非，但新加坡法律的嚴苛也讓中國企業集體上了一課。　　新加坡是一個法制國家，對各種違法行為均有明確、嚴厲的處罰早已不是什麼新聞。但是，在新加坡投資和經營的中國企業如何做到"合法"，並按照當地的法律規則更好保護自身的經營行為仍然是一個不小的挑戰。　　早在幾年前，新加坡交易所執行副總裁黃良穎在接受《中國經營報》記者採訪時就表示，"企業在新加坡投資和上市，門檻很低，只是接下來，上市公司必須符合當地交易所的規則，這些企業合不合規，會由投資人來監督。"　　因此，這是一個規則制定得極其清晰的國度，不合法，不合規，或者不懂得利用法律和規則來保護自己的利益，企業很可能會輸得很慘。要高度重視合同對企業的保護　　近年來，中國企業赴新加坡投資呈快速增長的趨勢，新加坡已成為中資企業開拓國際市場的前沿陣地，有中國企業海外發展的"橋頭堡"之稱。無論是企業產品的出口，還是赴海外投資、上市，新加坡經常是一個重要的"預演"區域。　　據中國商務部統計，2012年當年中國對新加坡直接投資流量為15.19億美元。截至2012年年末，中國對新加坡直接投資存量123.83億美元。據新方統計，至2013年4月，已有超過7000家中國公司在新加坡設立分公司或代表機構。　　在新加坡，中資企業主要分佈于海洋運輸、航空運輸、建築與房地產、金融、能源、貿易、科技、法律與會計、新聞出版、旅遊與酒店餐飲、教育咨詢等十幾個領域。比如中遠、中航、中國建築、中國銀行、中國航油等在當地都有分支機構。　　值得注意的是，在新加坡經商，雖然合作伙伴可能本身就是華人，但由於法律制度不同，還是有很多中國人特別需要警惕的方面。　　一位外資律師事務所的律師就這樣告訴記者，"中國企業做商業特別看重關係，關係搞定了對合同細節就不是特別注意，但這種習慣在法規完善的國家就存在著很大的風險。合同是企業在商業交往中進行自我保護的重要手段，嚴格細緻地商定合同涉及的各項條款，包括權利、義務，豁免及救濟措施等，可以在出現爭議時有效地保護企業。"　　的確，由於新加坡是法制社會，各項法律法規完善，這也導致了當地公民法律意識極強，在商業領域表現為高度重視並嚴格依照合同辦事。這提醒迷你倉國企業在與新加坡企業合作或在當地投資設立分支機構時，要特別重視合同的簽署和履行，提升對合同的重視程度。　　另外，新加坡雖然是華人社會，但有其自身的鮮明特點，在社會和法律制度、教育體系、思維方式、通用語言、生活習慣等方面與中國有很大不同，因此投資前的調研同樣不可掉以輕心。　　"這種調研除了要請當地的專業律師和財務顧問，企業自己也要做足文章，比如全面瞭解新加坡的法律和制度規定，掌握合作方的資信和經營狀況，這樣才能做到心中有數，把握主動。"商務部在針對新加坡專門的國別風險投資指南中如是強調。警惕雷區：謊報材料和商業賄賂　　商務部還同時提醒中國企業，"在新投資切忌弄虛作假、謊報材料，更要杜絕賄賂等犯罪行為，否則很可能面臨嚴厲處罰。"　　以提交材料為例，新加坡有這樣的規定，"在辦理工作許可過程中提交虛假材料屬違法行為，勞務人員可能面臨坐牢、罰款或兩者兼施。即使被中介公司蒙蔽而辦理了假文憑的勞務人員，新加坡人力部也會要求勞務人員留在新加坡協助調查，勞務人員也會因此而無辜受較大損失。　　因此，一旦在新加坡涉及一些提交材料的行政許可行為，企業切忌心存僥倖，以免造成嚴重後果。　　同時，新加坡在反腐方面制度嚴格，新加坡的貪汙調查局、商業事業局、審計部等，都是重要的反賄賂機構。防範商業賄賂的立法也有很多，主要包括《防止貪汙法令》《貪汙、販毒和其他嚴重罪行（利益充公）法令》《競爭法》《公務員懲戒條例》等，尤其是《防止貪汙法令》融實體法、程序法和組織法于一體，對反對商業賄賂起到了關鍵性的作用。　　據當地法律人士反映，新加坡反貪汙法律規定了一批不同于一般犯罪的新型證據制度，包括賄賂推定、財產來源不明的證據、習慣證據、共犯證據和賄賂人證據等，這些規定甚為苛刻，使異常狡猾或"一對一犯罪"取證難的腐敗分子難逃法網。　　此外，新加坡對貪汙賄賂行為實行有罪推定，被指控者必須說清楚與其收入不相符的那部分財產的來源，否則這部分財產就可被當作貪汙受賄的證據。　　一旦受賄事實成立，即構成犯罪，司法機關無須查證受賄人是否向行賄人提供了服務和方便，僅有犯罪意圖也要受到懲罰。這也是與中國法律有區別的方面，需要在新投資的企業格外注意。　　需要提醒的是，這些反腐機構及其法令，並不僅僅指向公共部門，私人部門同樣受其管轄，這也是在新加坡經營需要格外注意的。儲存倉

深圳版

昨日早上，迷你倉將軍澳深圳北站，廈深鐵路首發D 2286次列車開出，一位乘客向深圳北站揮手告別。 南都記者 趙炎雄 攝 深圳到汕頭2小時內，到廈門4小時內，廈深鐵路開通運營，深圳人沿著鐵路一路向東。昨日上午9：55，隨著一聲汽笛長鳴，廈深鐵路首列由深圳北始發的D 2286次列車緩緩開出，標誌著廈深鐵路正式開通，實現"早喝深圳茶，午品潮汕菜，晚聽鼓浪嶼"的旅程，結束了8個縣市不通鐵路的歷史。截至12月27日下午3時，已售出廈深動車組28日開通首日的車票2 .8萬張，廣州南、深圳北始發的車票已基本售罄。首趟車9時55分準時開出廈深鐵路全長502公里，連接福建、廣東兩大僑鄉，串起深圳、汕頭、廈門三大特區，是中國"四縱四橫"快速客運網中一縱—————東南沿海鐵路的重要組成部分。開通首日，深圳北有13趟動車分別開往潮汕、廈門、福州南、龍岩、南昌西、杭州東和上海虹橋，廣州南有2趟動車開往潮汕。而昨日終點到深圳北和廣州南的動車分別有14趟和1趟。截至12月27日下午3時，已售出廈深動車組28日開通首日的車票2.8萬張，昨日零時，記者登錄12306查詢，廣州南、深圳北始發的車票已基本售罄。昨日上午8時30分，距離深圳北首發列車D 2286次開出還有一個多小時的時間，深圳北站的候車室入口已經被人潮包圍，不少市民趕搭頭趟車，喝頭啖湯。首發列車D 2286次從深圳北出發開往上海虹橋，9時55分準時開出，列車乘客中包括旅遊者、商務客、探親團等，南都記者也登上車一同體驗，從深圳北到潮汕站段鐵路。列車為CR H (1A )車型，共有8節車廂，設一等座和二等座，定員649人，其中第1節和8節為一等座車廂，4號車廂是餐車，其餘為二等座，每個車廂設有衛生間和嬰幼兒護理桌。而列車經過多個方言地區，在乘務人員方面也會儘量選擇會方言的人員。在餐車車廂，乘務人員從乘客登車便開始忙活，南都記者翻看菜譜，價錢從15元到58元不等，還有潮汕地區牛肉丸等特色小吃，乘客意見是"有特色好，也希望能夠保證質量"。列車上開旅遊推廣會列車時速顯示在每個車廂的電子屏上，從深圳北出站後，列車逐漸增速，至時速193公里穩定行駛，一路平穩。列車穿橋過隧，風景變化多樣，從高樓到農田，從江河到大山，尤其到達普寧境內，數百間老房子構成一片古建築，引起乘客們陣陣驚嘆，相機聲響個不停。廈深鐵路結束了沿線惠東、汕尾、陸豐、普寧、饒平、詔安、雲霄、漳浦等8個縣市不通鐵路的歷史。來自普寧的楊少金，自駕回家需4小時，如果遇上春節等假期就會塞車，而廈深鐵路開通後只需一個多小時，80多元就能回家了。據廣鐵人士介紹，過去從深圳到廈門，由於要到東莞或惠州轉車，耗時12小時，廈深鐵路建成後，最快3小時34分到達，相比從深圳乘坐普速客車到東莞東，再轉車到廈門，省時8個小時。不僅如此，借道廈深鐵路，深圳北到上海虹橋最快11小時51分到達，相比從深圳乘坐普速客車到上海南，迷你倉尖沙咀時6小時。昨日的車上就有不少乘坐首發列車到廈門和上海虹橋的遊客。除了市民來嘗鮮的，也有旅遊局來推廣旅遊產品的。在5號車廂，福建省旅遊局將省內非物質文化帶到車廂內：漳州布袋戲、客家女、湄洲女、惠安女一一登場，也將福建武夷山大紅袍等茶品帶到列車上，與乘客一同分享，最後旅客歡迎是58度金門高粱酒，乘客試喝"度數高，有點甜"。福建省旅遊局副局長陳奕輝介紹，12月開始到春節後一段時間，福建組織了8大類、150多項優惠活動、120家重要景點、60多家星級賓館、近百家旅行社，推出8-3折的優惠，希望通過廈深鐵路給福建帶來更多的遊客。春運有可能減少普速列車目前從廣州到廈門，需在深圳北站轉車，廣州到廈門何時有直達車？廈深公司副總經理肖偉介紹，從技術層面講，廣深港客運專線時速為300公里，廈深鐵路為200公里，高速車才能走低速線，而目前廈深線路走的是低速車，不能走高速線，因此還不能直達廣州，今後會根據實際調整。廈深鐵路開通，普速列車是否有影響？廣鐵集團新聞發言人黃欣介紹，按照春運停短開長的需要，有可能會減少部分廣梅汕地區的普速列車。黃欣表示，廈深鐵路是新增出省鐵路，緩解出省交通壓力，會根據客流實際需要，考慮是否加開車次，也會提前告知大家。現場日本火車迷拍圖留念昨日首發列車上，來自日本的火車迷MO R IY AR A ZU O是最受媒體關注的一人，他手中一本列車照片更是引起媒體關注，照片主要是日本當地的列車和他到深圳後所拍攝的部分列車照片。他表示前後來中國10多次，非常喜歡中國的火車，這次是從哈爾濱過來，從深圳北站上車，體驗深圳到上海的首班列車。在M O RIYA RA ZU O看來，日本新幹線站與站之間的距離近，而中國的火車站與站距離遠。本次乘坐廈深鐵路首發列車，他認為很快很便利而且舒適度高。相關廈門首個鐵路旅行團到深昨日中午12點40分，首列從廈門開往深圳的高鐵抵達深圳。"才3個半小時，太快、太舒服了。"來自廈門的首個鐵路旅行團旅客張永輝說，他上世紀90年代曾來過深圳，他還記得乘大巴花了近10個小時。昨日深圳市文體旅遊局還專門在旅客下車後，為他們舉行了簡單的歡迎儀式。該局副局長楊永群帶隊，向部分老年遊客獻了鮮花，以表達深圳對他們的歡迎。市文體旅遊局旅遊推廣處處長陳標在接受南都記者採訪時表示，"廈深鐵路把中國三大經濟圈串聯了起來，大大拉近了深圳與廈門、上海之間的距離。"為迎接廈深鐵路的開通，市文體旅遊局此前也做了大量準備工作。建議飯點無人送餐，服務細節待改善盡管廈深鐵路全程高速讓許多遊客非常興奮，也有旅客指出，在列車服務細節上還需要提高。比如，列車上的配餐。"配餐是35元一份，這個是挺貴的。另外，到中午飯點時，沒有人來送飯，反而快到站時來了午餐，誰也沒時間吃飯了。"來自廈門的林先生說，這些服務細節希望高鐵運營方能予以改善。本版採寫：南都記者 梁錦弟 王燁 通訊員 袁鋼 陳香君 曾勇倉

美削QE左右全球經濟

電影《風雲》的成名金句「成也風雲，迷你倉敗也風雲」，論盡2013年的財經及地產大事，同樣亦是「成也退市，敗也退市」的格局──與美國退市以及美國經濟復甦步伐不無關係。在市場充份預期美國即將退市，除了本地富豪研究如何分拆資產「體現價值」，趁今年依然低息的環境下吸資外，亦吸引到內企紛紛趁港股經歷521刻震後重歸近全年高位的23,000點水平的市旺情況上市，而內地為防範美國退市對內地金融體系的影響就作出資金面「偏緊」的政策(以免內銀過度借貸予民間進行投機炒作)，亦令內銀先後在6月及12月爆發「錢荒」。本報綜合列出十大經濟新聞。伯老表態退市 耶倫接掌自去年9月，美國聯儲局推出第三輪量化寬鬆(QE)措施，繼續用「印銀紙」來推動經濟，惟有關措施對環球股市刺激更顯著。時至今年5月，聯儲局主席伯南克首提退市可能性，全球股債市場即現震盪。最終聯儲局明年1月才會縮減每月買債規模縮，而退市啟動同時，掌舵聯儲局多年的伯老亦即將退任，現任副主席耶倫將成為是聯儲局成立百年來首位女主席。伯南克於12月18日聯儲局議息會議，宣布明年1月起每月買債規模縮減100億美元(約780億港元)至750億元(約5,850億港元)。至於利息方面，伯南克指，維持原本0至0.25厘超低利息，並為加息設下兩大指標，包括失業率要回落至6.5%以下，通脹率要高於2.5%。市場普遍預期，低息環境或將維持一段較預期長的時間。雖然12月才正式減買債規模，伯南克卻早5月份提出有可能退市，令全球股債市場不時震盪，資金亦明顯流出新興市場。不過，市場等至10月份仍未見聯儲局減買債，反而見証美國時隔十多年後再上演閉門風波。美國共和、民主兩黨未能在10月1日的限期前，就臨時撥款議案達共識，美國政府由於沒有預算而被迫局部停運13日，為17年來首次。事實上，聯儲局於10月份亦有大事發生，便是其成立百年即將迎來首位女主席。現任副主席耶倫於該月初獲美國總統奧巴馬提名接任主席一職。現年60歲的伯南克將於2014年1月底退任，與其並肩作戰的耶倫一直被視為大熱，於10月初，耶倫獲總統奧巴馬提名接任主席一職。作為「鴿派」代表及現任副主席，市場普遍認為耶倫會保持伯老偏向寬鬆的貨幣政策。長和系拆售李嘉誠保證永不遷冊本地富商李嘉誠旗下長和系的大買賣雖是年年有，但今年�實特別多，先是和黃（0013）分拆港燈，再傳出剝離百佳、繼而將屈臣氏集團分拆上市。而收購方面，集團從新西蘭廢物處理及回收業務，至電訊、電網業務均是豪不手軟。先是今年1月份，長和系旗下長江基建（1038）斥資32 億元，收購紐西蘭廢物管理公司EnviroWaste，繼而在6月份，長建聯同長實（0001）及電能（0006）與李嘉誠基金合作收購荷蘭廢物處理公司AVR，涉資近97.74億元，令李氏在「垃圾項目」上投資近200億元。再於7月份，市場開始傳出和黃有意出售百佳的消息，惟交易最終因作價問題而擱置，和黃決定將百佳併入屈臣氏集團作整體上市，市場對屈臣氏集團估值高達2,000億元。其後，電能再宣布分拆港燈，市場預期預料電能將可集資介乎近312億至390億元。而於電訊市場方面，和黃對歐洲的電訊資產顯然相當感興趣，集資先是於6月份以近86.3億元，收購愛爾蘭流動電訊商O2。其後集團再傳出有意收購意大利最大電訊商Telecom Italia，不過交易最終受阻，但和黃則尚未止步，近日再有消息傳出，和黃正與意大利第三大電訊商Wind接觸。此外，長和系今年不斷出售資產套現，將資金轉投外地，不過，李嘉誠多次強調並非撤資，並且認為撤資是大笑話，並保證長和系永不遷冊，永不離開香港。內地錢荒 拆息扯高內地接連爆發錢荒，內銀股成重災區，繼6月半年結前出現錢荒後，本月年結在即，再現拆息全線抽緊，人民銀行再次放水救市。6月曾驚現「錢荒」，當時由於存貸比率年中考核臨近，及數萬億元理財產品月內到期，市場資金面空前惡化，令上海銀行間同業拆借利率（Shibor）進一步抽升，隔夜拆息升至13.444厘，首次逾13厘，曾一度高見30厘；而7天期亦升至11.004厘，曾高見25厘。另外，「錢荒」引發市場傳聞四起，指人行放水、中國銀行出現違約，及人行向工商銀行定向拆借500億元人民幣，但中行、工行均否認；且人行亦拒對市場進行逆回購操作。面對「錢荒」，不少銀行加入「搶錢大戰」，發放高收益理財產品及上調存款利率，務求吸納更多存款。其實，人行並無對市場「袖手旁觀」，其後因應市場情況，針對性地注入流動性，暫時紓緩了市場「錢荒」情況，SHIBOR 等市場利率也逐步從高位回落至較低水平。不過，內地銀行同業拆息近日再度抽升，市場擔心，錢荒年尾又來過！隔夜及7天期拆息分別升至4.515厘及8.843厘；而銀行間1月期質押式回購加權平均利率達8.053厘，盤中利率最高達到8.8厘，再創6月「錢荒」以來新高。�指高見24000 賭股創新高2013年港股可謂「失而復得」，港股�指年內曾受負面消息拖累而低見19,426點水平，最終�指在內地科網股龍頭騰訊（0700）、濠賭股藍籌金沙（1928）及銀娛（0027）不斷創新高下帶領�指重上23,000點以上水平，高見24,111點。於年初一度在23,900點水平，上試24,000點，惟2月份美聯儲局開始討論退市問題，加上聯儲局主席伯南克出口術，自存倉發�指沽壓不斷。終於在第二季時，內地另一科網巨龍阿里巴巴傳出擬來港上市的消息，騰訊等科網股開始強勢反彈，而濠賭股亦是差不多時間受澳門博彩收入反彈所帶動升勢。騰訊、金沙及銀娛等分別高見480元、65.9元及70.4元。港銀行掀併購潮沉寂數年的本地銀行併購潮，今年再掀起！創興（1111）及永亨（0302）成為市場大熱門。不過，由於創興市帳率，於年初時偏低僅約1.1 倍、分行數目適中，以及股權架構清晰，率先贏得廣州市政府旗下的越秀集團垂青。從今年8月起，市場盛傳，越秀有意透過創興，涉足本港的銀行及證券業務；當時，越秀亦已籌得一筆10億美元（78億港元）的過渡貸款，作為收購備用；直至10月，越秀才正式向創興全體股東，提出收購建議。創興併買後，永亨成為多家金融機構開拓本港市場的首選。消息指出，農業銀行（1288）、中國保險集團安邦保險、新加坡大華銀行（UOB）、澳洲澳盛銀行（ANZ Bank）及新加坡華僑銀行（OCBC），均有意加入併購戰。惟由於永亨出價約是其市帳率兩倍，市傳安邦保險及加拿大豐業銀行已退出競投大戰。新股集資104宗 創新高本港今年新股有104宗，創歷史新高，集資總額號稱亞洲第一，全球第二的1,660億元成績，可謂全靠第四季臨尾發力，一洗首3季合共僅得189.4億元的「頹風」，即一季貢獻今年近九成的集資額。新股市場一季翻身多得話題股(最終上市不成)的阿里巴巴集團掀起本港炒作科網股熱潮，造就內地手遊新股雲遊(0484)、博雅(0434)一個又一個刷新今年凍資紀錄，加上此些熱爆新股首日表現無令市場失望，令熱潮得以延續下去。故新股市場今年更矚目的小插曲，並非創出3年來最大凍資紀錄的中國信達(1359)上市，而是原本市場憧憬集資逾千億元的阿里巴巴集團IPO項目。阿里於5月由英國《金融時報》揭開其避開美國，來港上市的傳聞，內企7月傳出阿里將於9月或第四季上市，不過，到阿里與監管當局於8、9月份就「合夥人制」以及「以小控大」的觀點連番角力(由馬雲發聲稱給予員工的公開信，到港交所行政總裁李小加「發夢」爭論開放與否)，阿里管理層10月更一度稱不考慮香港上市，期後一度傳出阿里擬赴美國上市，然後在美方開綠燈的11月竟又由英國《金融時報》傳出阿里暫緩赴美的IPO計劃，然後又傳出倫敦向其招手的一場場口水戰，故事峰迴路轉的情況，比電視劇可謂更曲折離奇。Libor操縱調查 �控也濕滯倫敦Libor（倫敦同業拆息）事件可謂一件由2012年延續到今年的大事，當中包括�豐控股等多家全球大型銀行，均捲入各國監管機構對其外匯操縱的調查，包括巴克萊、瑞銀、德意志和瑞信等，瑞銀遭罰15億美元，巴克萊遭罰4.51億美元。金融監管機關後來也發現，相似違法行為在東京、香港、及澳大利亞皆有發生。《金融時報》5月中報道，倫敦同業拆息最快於明年以市場利率價及調查結果作為定價參考的新雙軌機制，取代舊有Libor的報價制度。事件除了令市場反思Libor機制存在的漏洞外，即英國及其他國家銀行監管機構開始進行Libor及其他銀行間利率制定的改革，確保未來相關事件不再發生，市場亦冒起要將大型銀行拆骨的論調，而事實上，大型銀行為了迎合新監管條例，亦逐步作出拆售非核心業務的舉動，如摩根大通評估出售旗下GSO、花旗出售旗下私募基金業務Metalmark Capital。中國大媽炒金聲名大噪「中國大媽」一詞於今年極速竄紅，由年中的金價反彈至近月的比特幣熱炒，都指與大媽息息相關。除了內地及本港報道外，原來大媽甚至曾經登上《華爾街日報》，當時被稱為「影響全球黃金市場的一支生力軍」，反映大媽力量真是不能輕視。今年4月份，國際黃金價格出現暴跌，從每盎司約1500美元急挫至1,300美元這近年罕見低位，引發世界各國搶購黃金熱潮。其中，中國人對零售渠道購買黃金情況更令人側目，當時有報道指，內地購金客鯨吞了實體黃金約300噸，即是佔全球黃金年產量10%份額。隨後，金價出現明顯回升，大媽從此聲名大噪，不過，隨�金價及比特幣由高位回落，貪勝不知輸的中國大媽即時坐艇。內地反貪中石油祭旗內地新一屆政府上場後，提倡廉潔作風，推出一系列相關指引。倡廉同時，打貪消息亦接連傳出，其中最令人矚目非始於8月的中石油高層被查風波。中國石油（0857）8月下旬公布，其母公司中石油集團3名高層正接受內地相關部門調查，有消息指有關高層涉及貪污，翠日中石油及旗下昆侖能源(0135)隨即急跌，單日市值共蒸發217億元。9月份，中石油被查風波持續擴散，前董事長蔣潔敏亦被傳因涉嫌嚴重違紀，而正接受當局調查。除了高層被查，內地亦不時傳出發改委擬整治中石油母公司消息，將這間去年位列世界最大石油公司第四位的中石油集團「拆骨」，分成不同公司。交易員操作失誤光證73億「烏龍盤」今年8月17日當天，內地券商光大證券的一名交易員因操作失誤而引發72.7億元「烏龍盤」，令市場誤會有「國家隊」大舉入市，一眾股民湧入市，�指因而抽升逾300點。雖然上述事件相當哄動，但最令人印象深刻的卻是光大證券的內部混亂，公司高管未有查證下便回應媒體的查詢，令市場更加混亂，加上光大證券其後以券商身份進行「T+0」交易即日套現兼獲利，公司最終被中證監罰了6.59億元（人民幣，下同）的歷史最高罰款，光大證券並因事件被冠上「烏龍券商」之名。迷你倉

新加坡

Newsmakers recall their best moments overseas this yearIdyllic island lifeASHLEY ISHAM, 38, London-based fashion designerAshley says his 21/2-week virgin trip to the French Polynesian islands in April was his best holiday this year.mini storageA French female client and her husband, who were going to sail around the islands together with a Spanish artist, invited him along."This was just after London Fashion Week, which saw me working very hard and I had many sleepless nights."When the invitation came from a good friend who has supported me for more than a decade, my answer was yes," he says.From Papeete, the capital of French Polynesia, the group of four set off for the island of Huahine, where Ashley says he felt like Robinson Crusoe."It was a very private, enchanting place, with lush green trees," he says, adding that he spent four days there just soaking in the sun.They next sailed to Mo'orea and spent close to a week there. Ashley says this was where he got to see Tahitian black pearls in their raw form."I love learning, so it was exciting seeing the pearls with their imperfections, and having people explain to us about the different sizes and prices of the pearls," he says.The final island-stop was the renowned Bora Bora, where Ashley spent a few days swimming with sharks and dolphins, and luxuriating on the white, soft sand."The water was turquoise-blue, so clear, and everything was just beautiful," he says, adding that the trip was not only invigorating but also inspirational, because he felt he got to see the place through the eyes of Paul Gauguin, the 19th-century French artist who did vivid paintings of life in Tahiti."Seeing the warmth and kindness of the Tahitian people and their lives on the island, I could understand how they formed the subject matter of Gauguin's paintings."The light at sunset is especially amazing, no matter where you take a picture from. It's idyllic."Bryna SinghDancing in VegasJANNIE CHAN, 68, founder of watch chain HourGlassTropicana Hilton Hotel in Las Vegas, United States, holds many happy memories for Madam Jannie Chan and her daughter Sabrina Tay, 33.Earlier this month, they returned from the 2013 Holiday Dance Classic Championships held there."It was a fantastic experience and a great time of bonding with my daughter," says Madam Chan.This is their second year taking part in competitions. Both of them have professional dancing partners, and they practise 10 days a month.In fact, it was Madam Chan's teacher and dancing partner Richard Perry, an eight-time New Zealand Professional Ballroom Champion, who encouraged her to start competing.Ms Tay's teacher and dancing partner is Julian Tocker from the American TV show Dancing With The Stars.In this year's competition, Madam Chan says she was ranked third in three of the five dances she performed in her category, while Ms Tay was ranked first for the Viennese waltz, second for the categories of waltz, foxtrot, tango and quickstep, and third in three Latin dances for her category.Madam Chan is very proud of Ms Tay's achievements because her daughter was born with a hole in the heart, rudimentary ears, a severe squint in both eyes and a cleft palate."If Sabrina can do it, others can too. She has shown herself to be disciplined and confident, and has shown me that even though she has a hole in her heart and is hearing-impaired, she can dance."I hope she can be a role model to others who have disabilities," she says.After the competition, mother and daughter spent time shopping together in an outlet mall in Las Vegas, and then flew to Los Angeles for a day, where Ms Tay did more shopping."Sabrina bought some American-brand apparel, and also surprised me with a present - a small Louis Vuitton cosmetics bag," says Madam Chan.Bryna SinghBangkok shopping spreeKUMAR, 45, local comedianHis best holiday this year saw him going to Bangkok, Thailand, in April with three friends whom he has known for almost 20 years.The 45-year-old, whose full name is Kumar Chinnadurai, says the trip was extra special because it was his first in five years and his only holiday this year.During the four-day, three-night trip, the quartet of friends did hardcore shopping, eating and clubbing, he says.They ate mostly at food courts, and shopped at H&M in Central World Plaza and Thai fashion brand Theatre, located in Siam Center shopping mall."I went with just a small bag, and came back with two pieces of luggage," he says, chuckling.His travelling companions are his co-performers every Monday night at Hard Rock Cafe, so they took the opportunity during the trip to stock up on new outfits and accessories for their shows.He says he bought a lot of clothes for himself too from places such as Platinum Fashion Mall, the Pratunam area and MBK Center (also known as Mahboonkrong shopping mall).Laughing, he says: "It was so intensely fun that I think I need another holiday to get over that one."Bryna SinghDurian feast in MalaysiaLIM SOON HOCK, 62, managing director of corporate advisory firm Plan-B ICAGOne does not have to go far for a memorable vacation.This businessman's best holiday this year happened just across the Causeway.The 62-year-old, who is also chairman of the National Family Council, says he has made several trips to Malaysia every year over the past three years and always finds them "rejuvenating and relaxing".This year, he headed to the Berjaya Hills Resort with the Porsche Club of Singapore as part of the club's Singapore F1 Grand Prix celebrations."More than 80 cars drove from Singapore on a beautiful Sunday morning to rendezvous with many others from Malaysia in Putra Jaya, before we made our way to the resort," he says.The resort was one he had not known of until this visit, adds Mr Lim. "The setting was tranquil, refreshing and invigorating. Had I been blindfolded and parachuted in, I would have thought that I was in Europe."He adds that the trip also offered him the chance to try a new variety of durian."I had the opportunity to savour 'hutan' durians when we visited Bentong in Pahang for lunch. As I love durians, I would normally not miss an opportunity to try a different variety," says the man who would choose to eat durians for his last meal on earth."These are the rare occasions where my diet can wait until my escapade is over."Jennani DuraiAmerican cowboyHIRZI ZULKIFLIE, 24, one-half of popular comedy duo Munah and HirziHirzi spent about three weeks in Los Angeles, California, in June.The first thing he did was to attend the Palm Springs International ShortFest with college mates, with whom he had made a film that was selected for the film festival."After that, we decided to do hiking around a canyon," says Hirzi, who is currently pursuing a Bachelor of Fine Arts degree in Creative Producing at Chapman University Singapore.They headed for the Palm Springs Indian Canyons, and rode horses at another location near the canyons."Horseriding in the desert really made me feel like Indiana Jones."It helped that I had the biggest horse, called King. He was really attention-seeking but it suited me," he says, laughing.Wanting to celebrate his 24th birthday there before coming home, he spent US$1,200 (S$1,522) to buy a VIP ticket to watch US diva Beyonce in concert at the Staples Center in Los Angeles on June 28, which was close to his birthday."That was the best experience ever. Beyonce was phenomenal. She had so much stamina, dancing and singing non-stop," says Hiself storagezi, who managed to take photos with Beyonce's mother and rapper Snoop Dogg, who were also seated in the VIP area.He muses: "If I were to move to anywhere in the world, it would be California. They get my humour, and I feel that the place allows me to be celebrated as a person."Bryna SinghSinging for Bali weddingSHILI YAP, 27, who is part of pop-jazz singing duo ShiLi & AdiA part-work, part- leisure trip to Bali in June turned out to be the singer's best holiday this year.She says the work segment of the trip - performing at a private wedding - was so memorable that she got teary-eyed even though she knew neither the bride nor groom.Yap, her singing partner Adi Rakhmadian, 27, and two session musicians were flown by a Singaporean couple to Semara Luxury Villas, where they sang and played music for the couple and their 50 guests.The couple paid for the band's flights and accommodation, in addition to their performance fees.Recalling the event, Yap gushed: "The resort is beautiful because it's on a cliff, with the sea as its backdrop."The wedding setting was intimate, and the groom also sang for his wife. It was really touching."She extended her trip to stay another four days with her boyfriend John Lye, 28, and dived at Manta Point, south-west of island Nusa Penida."This was my first time seeing manta rays live. I counted 20 of them - it was such an awesome sight."It's a dream come true, as I've been wanting to see manta rays ever since I picked up diving last July," she says.Apart from diving, she also lounged at Kuta Beach, enjoying the breeze, and took a short tour to Ubud to visit cafes and art exhibition centres.The trip was unforgettable, right down to her last hour in Bali."I realised I lost my mobile phone 35 minutes before my flight home. I had dropped it while getting out of the car at the airport."After five attempts to call my number, someone actually answered. Thank God the person was an airport staff, who was able to enter the airport transit area."Without him, I wouldn't have had the chance to share my photos of those precious moments, which I captured only on my mobile phone. I feel like God was with us the whole trip," she says.Bryna SinghJapanese food tourJANICE WONG, 30, chef at 2am: dessertbar and 2am: labShe declares her trip to Hiroshima and Setouchi region in Japan in late October her best holiday this year, not just for the good food but also the scenery.The trip was sponsored by the Setouchi prefecture government. Ms Wong was there with 2am: lab's consultant chef Jonathan Sparber to familiarise themselves with the place, cuisine and to meet farmers there.At Shinjo Village in Okayama, she drank fresh spring water and saw cherry trees in blossom. At Miyajima Island, she posed for a picture in front of the great Torii gate, and marvelled at the different forms and ways in which oysters were served in Hiroshima.She also tried her hand at fishing, and watched farmers harvest hamachi (yellow-tail fish).Bigger trip highlights, however, came in the form of a visit to a caviar farm and an udon house.At Niimi Fisheries Cooperative in Okayama prefecture, a sturgeon cultivation place which is not open to the public or to tourists, the innovativeness of the cultivators there awed her."They are very experimental. For example, they soak the caviar with Mongolian salt, or with shoyu (Japanese soy sauce), to alter the taste," she says.Similarly, she was impressed by her bowl of noodles at Gamou Udon, in Kagawa prefecture, home to "about 800 udon shops"."The noodles were chewy, bouncy, and the broth was very delicious. There are various toppings to choose from and they make their own fishcakes, not like the ones we get in Singapore," she recalls.Her customised bowl of noodles cost about S$7, and because the shop was so crowded, she did what the locals do - stand by the roadside and slurp up the noodles."The atmosphere was great, and in general, I just love all the hidden gems in this place, which gets less attention than other places such as Hokkaido."I enjoyed the trip so much that I'm going to head over again in January," she says.Bryna SinghLost in LondonNATHAN HARTONO, 22, singer and actorA November getaway to London during a school break turned out to be Hartono's best holiday this year.The actor and singer, who who is currently studying at Berklee College of Music in Boston in the United States, says he decided to go on his own to England's capital over the Thanksgiving break to visit some friends."I have a whole bunch of friends who study there, so I spend a lot of time with them and it was a pretty amazing time," he says. "I was there for only four full days but I did my best to make the most of every minute."The performer, who will be in town next month to give a concert at the Esplanade on Jan 17, says he had never really seen London before this trip."Europe in general is such a mysterious place to me. I just enjoyed taking on a new environment, a new culture, a different way of life."He adds that he tried his best to get to know the city by renting bicycles and cycling around until he got lost, and going for morning jogs to "random spots about the city"."I kind of fell in love with the place."Jennani DuraiBuddy time in BostonJUDEE TAN, 31, actressThe 10 days in June that Tan spent in Boston and New York, catching up with family and friends, represented her best holiday this year.Her first stop was Boston, where her best friend, Julian Wong, is studying music at the Berklee College of Music.It was her first time in Boston and she says she enjoyed the environment there."It felt really peaceful, and it was nice walking around the campus and catching up with Julian, whom I had not met in a year," she says.She also managed to watch an orchestra performance by The Boston Pops.After that, she zipped off to New York, where her mother, elder sister and two nieces were holidaying.They were there to visit Tan's younger sister, who was working there then.In the three weeks that they were there, they took in the sights, visiting places such as the 9/11 memorial site and The Metropolitan Museum of Art.Tan also managed to watch award- winning actor Tom Hanks in a play called Lucky Guy at the Broadhurst Theatre."Watching that play was one of the trip's highlights."But beyond the sights, it made me very happy that we could spend time together on holiday as a family."With our busy lives, it's hard to get everyone's schedules to coincide. So I'm glad this trip happened," she says.Bryna SinghSkydiving in PattayaHASNOR SIDIK, 33, W Hotel Singapore's artistic directorTo celebrate his 33rd birthday, Mr Hasnor went for a quick getaway to Pattaya, Thailand, with his close friend Stephanie Er, 28, who works in the shipping business.They arrived in Bangkok on a Sunday night in May, and Mr Hasnor managed to catch up with some of his friends there over dinner and drinks.The next morning, the duo drove to Pattaya, where they each skydived in tandem with an instructor for the first time."I was initially nervous, but it turned out to be an amazing experience. I think the fact that it was done on impulse contributed to the excitement. We booked the session just a few days before my birthday."Wind was gushing across my face and I got to see the whole of Pattaya from up in the air," he says."I would do this again any time, any day."After the skydive, they drove to Bangkok's Suvarnabhumi Airport and hopped on a plane home.Bryna Singh迷你倉

今天 跟單霽翔一起遊覽未來故宮

信息來源於四川新聞網 / Cited from .newssc.org/單霽翔的講述，文件倉將引領現場觀�來一番"未來故宮游"。未來，故宮將有更多參觀空間，甄嬛小主們的住處將開放，將有更現代化的博物館陳列……更壯美的紫禁城將徐徐展開。怎麼規劃故宮未來發展？怎麼看未來故宮游？故宮的三大文化資源是什麼？故宮全部180余萬件館藏文物是些什麼樣的瑰寶？龐大的故宮未來將有什麼樣的新貌？故宮博物院有哪三大目標？故宮還要拆哪些東西，要修哪些東西？哪些皇家的住所要打開？哪些部分以後去故宮的觀�可以看到？"平安故宮"計劃包含哪些內容？如何讓紫禁城更完整地傳承……嘉賓名片單霽翔，高級建築師、註冊城市規劃師。畢業于清華大學建築學院城市規劃與設計專業，師從兩院院士吳良鏞教授，獲工學博士學位。歷任北京市規劃局副局長，北京市文物局局長，房山區區委書記，北京市規劃委員會主任，國家文物局局長。2012年1月，任故宮博物院院長。北京大學、清華大學等高等院校兼職教授、博士生導師。2005年3月，獲美國規劃協會"規劃事業傑出人物獎"。出版《城市化發展與文化遺產保護》等專著10余部，發表百余篇學術論文。特別提醒演講嘉賓：故宮博物院院長單霽翔演講主題：《我看未來20年：把壯美的紫禁城完整地交給下一個六百年》演講地點：成都市沙灣會展中心金色歌劇院演講時間：今日下午3:00入場時間：今日下午2：00，請至少提前半小時入場（下午3:15後禁止入場）入場須知：本場演講為純公益活動，一票一座，安檢時請不要攜帶食品、液體飲料及刀具、打火機等危險物品入場，並將手機調至靜音。提問環節，請舉手示意主持人。單霽翔講什麼？停車難怎麼辦？怎樣順利入場？今日（12月29日）下午3：00，成都商報"我看未來20年"大型公益演講第二場———故宮博物院院長單霽翔將在沙灣會展中心金色歌劇院開講。單霽翔的演講主題是《我看未來20年：把壯美的紫禁城完整地交給下一個六百年》。單霽翔講什麼？先看看故宮常識讀者朋友對故宮肯定不陌生，但是，故宮和紫禁城是什麼關係？單霽翔上任後，為什麼提出實現從"故宮"走向"故宮博物院"這個目標？他準備怎樣把壯美的紫禁城完整地交給下一個六百年？對這些問題，您可能並不太瞭解。為此，成都商報記者特意提前準備了一些故宮"小常識"，供讀者朋友在與單霽翔提問交流環節參考。據瞭解，1924年11月，末代皇帝溥儀被驅逐出宮後，不到一年時間，1925年10月10日，紫禁城就以"故宮博物院"這個名稱正式對外開放，持續至今。故宮博物院具有極為特殊的三個文化身份：一是世界上規模最大的木結構古代宮殿建築群，也是中國第一批進入《世界遺產名錄》的世界文化遺產，古代宮殿建築群有17萬平方米；二是世界上中國文物藏品最為豐富的博物館，館藏文物多達180余萬件；三是世界著名的文化旅遊目的地，是當今世界上游客來訪量最多的博物館，每年有1500萬以上人次來訪。停車難怎麼辦？附近車位先知曉上一場王健林演講，不少讀者反映沙灣會展中心附近在辦大型展銷會，停車非常困難。為確保讀者能提前入場聆聽單霽翔的精彩演講，成都商報特別提醒領票觀�注意：建議參加活動的市民最好搭乘公共交通工具前往，屆時可乘3、17、32、56、83、93、101、113路公交車在"會展中心"站下車。如果一定要開車前往，建議不要選擇在車位十分有限的沙灣會展中心停車場停車。為避免在停車場之間找停車位耽誤時間，沙灣會展中心入口會有成都商報交通引導員指揮，引導員會隨時統計各個停車場剩餘車位，請留意現場指引。成都沙灣國際會展中心周邊的停車場車位情況及臨時占道停車點的大致車位數量見下圖。怎樣順利入場？入場須知先看好出于尊重演講嘉賓的考慮，同時不影響提前入場觀�聽講效果，請已經領票的讀者朋友注意安排好今日入場時間，別遲到！本次單霽翔演講入場時間是今日下午2：00，下午3：00正式開講，請至少提前半小時入場，開場15分鐘後將禁止入場。本場演講為純公益活動，一票一座，為讓聽講市民順利通過入場安檢，不影響其他人入場，解決入場慢的問題，成都商報特別提醒請于下午2：00准點入場，進場時請不要攜帶食品、液體飲料及刀具、打火機等危險物品。提前進入金色歌劇院演講現場的市民，請有序找到自己的位置入座。在演講嘉賓正式開講後，請現場觀�將手機調至靜音，不要高聲喧嘩影響他人。在讀存倉提問交流環節，請舉手示意，積極提問但不失禮節，不要干擾其他聽講觀�。 成都商報記者 曾靈怎麼規劃故宮未來發展？怎麼看未來故宮游？來吧，請你向單霽翔發問今日，故宮博物院院長單霽翔將為成都商報讀者帶來一場精彩的演講。這是單霽翔首次以演講者身份來到成都，但作為前國家文物局局長，僅汶川地震時期，單霽翔就先後來過20多次。這個既瞭解四川又瞭解故宮的院長將在現場與讀者分享什麼？他怎麼規劃故宮未來發展？他怎麼看未來故宮游？據成都商報記者提前打探，此次單霽翔將為讀者解析故宮的三大文化資源。他還將從故宮在整個北京城的狀態和地位的角度帶你"俯瞰"紫禁城。此外，故宮去年首次公佈了全部180余萬件館藏文物，這都是些什麼樣的瑰寶，單霽翔也將為您娓娓道來。而故宮未來將有什麼樣的新貌？單霽翔將在現場分享故宮博物院的三大目標。故宮還要拆哪些東西，要修哪些東西，哪些皇家的住所要打開，哪些部分以後去故宮的遊客可以看到……單霽翔的講述，將引領現場觀�來一番"未來故宮游"。未來，故宮將有更多參觀空間，甄嬛小主們的住處將開放，將有更現代化的博物館陳列……更壯美的紫禁城將徐徐展開。此外，單霽翔還將帶來他的"平安故宮"計劃。更完備的安防系統，讓單霽翔有信心"願陪故宮小賊漫步故宮"，更完整的文物保護措施、更優質的世界文化遺產監測系統將讓紫禁城更完整地傳承……來吧，今天，故宮博物院院長單霽翔，等待你向故宮、向紫禁城的下一個六百年發問！成都商報記者 曾靈小貼士●建議參加活動的市民最好搭乘公共交通工具前往，屆時可乘3、17、32、56、83、93、101、113路公交車在"會展中心"站下車。●如果開車前往，建議不要選擇在車位十分有限的沙灣會展中心停車場停車。沙灣會展中心入口會有成都商報交通引導員指揮，請留意現場指引。故宮擬推實名制年票一年可多次刷卡入宮為滿足遊客不同需求，故宮計劃推出實名制年票，方便喜愛故宮和故宮展覽的遊客一年多次刷卡入宮。目前，年票價格和具體方案正在制定中。昨日上午，故宮舉辦"愛上這座城———故宮和小伙伴們的聚會" 網絡會員系列活動，故宮博物院院長單霽翔介紹了故宮今年的各項工作進展。針對故宮票務問題，單霽翔透露，目前故宮正在委托專業團隊設計更加科學的票務，"創新票務並不意味著漲票價，而是希望通過多樣的票制滿足不同遊客群體的需求。"目前故宮淡旺季門票的價格分別是40元和60元，價格並不高。但門票的種類還比較單一。團隊將設計出一種實名制的年票。"比如花上150或者200塊錢，遊客就能擁有一張實名制年票，一刷卡就能多次入宮。"單霽翔舉例說。目前，年票價格和具體方案正在制定中。不過一系列涉及票務票價的改革方案，還將上報上級部門審批才能最後確定。據法制晚報故宮粉絲團昨日成立歡迎加入"紫微星系"昨日，故宮博物院院長單霽翔在故宮玩了一把"時尚"———與網友們在故宮相聚，共享數字化故宮。據成都商報記者瞭解，為建設網絡社區，進一步發展壯大在線會員隊伍，故宮還成立了"紫微星系"粉絲團，單霽翔則責無旁貸地成為"紫微星系"的1號星星。在昨天的"愛上這座城———故宮和小伙伴們的聚會"網絡會員系列活動上，單霽翔向從故宮官方網站會員、故宮微博粉絲中遴選出來的50名代表，介紹了紫禁城的過去、現在與未來，講述了"故宮人"肩上的重任與付出的努力。他表示，希望更多的公�關注"平安故宮"工程和"數字故宮"建設等故宮博物院各項工作的進展，並積極參與文化遺產的保護，成為中華民族傳統文化的傳承者、守護者。昨日，"紫微星系"———故宮粉絲團也正式成立。按照古人對宇宙的認識，"紫微星"位於天空正中，位置永�不移，紫禁城就是效仿"天帝的宮殿"———紫微垣修建。作為故宮的"頭號粉絲"，單霽翔責無旁貸地成為"紫微星系"的1號星星。據悉，故宮博物院官方網站作為"數字故宮"最早上線的項目，僅2013年就舉辦了"陶瓷之旅"、"走進書畫館"等8場會員活動。而隨著故宮官方微博的開通，短短幾年，粉絲數量已超過400萬人。在當天的活動中，單霽翔還宣佈，故宮微信公�服務號"微故宮"將于元旦正式上線。據悉，"微故宮"將使用具有故宮特色的微語言，組織微話題，推出微展覽，為觀�參觀欣賞古代建築、文物藏品、特色展覽等提供全面、立體、便捷的服務。此外，故宮博物院官方網站青少版也將于2014年底推出。 成都商報記者 曾靈儲存

新加坡

Since the early 1990s, luxury fashion brands have been developing lifestyle brand extensions with the primary objective of increasing sales.迷你倉 But by enhancing customer experiences around the brand, they also aimed to raise brand awareness and address a change in consumer attitudes.This change came as more consumers chose to integrate luxury into their day-to-day lives. Also key was luxury democratisation - designer brands became more sought after by and more accessible to middle-market consumers.Luxury brands started developing accessories and channels that would let consumers access and experience bits or moments of fractioned luxury. They included fragrances, eyewear, costume jewellery - even bookstores and bars.Armani extended its brand into beauty, eyewear and watches through licensing. It then intensified its lifestyle push with the Emporio Cafe, bookstores and chocolates, followed by furniture and home products line Armani Casa, Armani cellphones and TV sets, and finally Armani hotels.Bulgari moved from jewellery and watches to fragrance, eyewear and leather goods, and ultimately to hotels and resorts.For both, the main aim initially was to increase sales, but in the case of their hotels, they also wanted to generate publicity and communicate their brands.Brand dilutionHowever, the move into hospitality might take luxury brands outside their core business and competencies, raising the risk of brand dilution. Those making the move fall into two distinct categories.In the first are fashion designers who decorated an existing hotel. They include Karl Lagerfeld of Chanel fame, France's Sonia Rykiel and Christian Lacroix, US-based Vivienne Tam and Diane von Furstenberg, and Diesel owner Renzo Rosso.These initiatives were not aimed at extending the designers' brands into hospitality. They sought only to convey the designers' taste and aesthetics in the decoration - the hotels mostly kept their own names and identities.The second category includes brands that achieved a real extension into hospitality, either in-house as Ferragamo did, or through joint ventures or licensing, as Versace, Missoni, Bulgari and Armani did.In this category, hotel guests associate the luxury brand name with the hotel business, which could put the luxury brand at risk.Customers might not see why the brand is associated with hotels and could find it inconsistent.Hospitality is mainly about service, and luxury brands are not experts in this field, so they risk diluting their luxury image.Experiential luxuryStill, luxury hotel guests have shown over the past two decades that they are placing increasing value on experience and design, not simply traditional "white gloves" service.They differ from traditional guests, in particular business travellers who still look for a certain conformity and a home away from home. Such guests are well served by longstanding hotel brands such as Four Seasons.However, younger executives and wealthy tourists often favour boutique hotels, such as the Mira in Hong Kong or the Puli in Shanghai. Designer hotel initiatives form a part of this growing trend.Louis Vuitton Moet & Hennessy (LVMH) took a novel approach with Cheval Blanc, a famous Saint-Emilion wine from Bordeaux. After having spent several years learning the art of personalised service at the first Cheval Blanc hotel in Courchevel in France, the group recently announced the creation of an all-new entity, Cheval Blanc Hotel Management.The brand plans to target various dream destinations. A second Cheval Blanc resort just opened in the Maldives.As Cheval Blanc is a prestigious brand, making such a move is less risky for LVMH than it would be for other luxury designers that focus mainly on fashion. Wines and儲存倉hotels have much in common - indeed, for hotels, the food and beverages segment has become as important as rooms in terms of revenue and profit generation.Also, this strategy enables LVMH to become a luxury hospitality player with control over the most crucial aspect: the service and management of its hotels.The icing on the cake is that the Cheval Blanc hotel concept not only provides exclusive, personalised service, but also allows guests to experience a luxury lifestyle enhanced by some of the group's most famous brands. They can enjoy Louis Vuitton and Dior stores, the Guerlain Spa and a gourmet dining experience built around premier champagne brands Krug and Dom Perignon.LVMH's approach confirms that earlier moves by luxury brands into hospitality were relevant and correctly anticipated a change in luxury consumer behaviour. Those consumers who bought prestigious designer products are now looking for luxury experiences in hotels and travel.Threat or opportunity?Do these fashion-hospitality crossovers pose a threat to existing luxury hotel players? Not necessarily, if they can form mutually rewarding partnerships.Bulgari's joint venture with Ritz-Carlton, which belongs to Marriott, allowed Ritz-Carlton to develop affiliate hotels likely to attract a new clientele interested in European contemporary design.Armani partnered Emaar, a real estate and hospitality group from Dubai. Emaar was able to build awareness and create buzz around its other hospitality project, the five-star premium Address Hotels + Resorts brand.Missoni signed a licence with Rezidor Hotel Group, which is behind the Radisson and Park Inn brands, in what is primarily an initiative by Rezidor to enlarge its hotel brand portfolio with Hotel Missoni.In contrast, other hotel groups, such as Starwood, did not need to leverage an existing luxury fashion brand. Even so, St Regis, also from Starwood, encouraged various luxury brands to decorate a suite at its New York property.Guests can stay in a Bottega Veneta, Dior, Tiffany or Bentley suite. Each aligns with the DNA and codes of its own brand and gives an enhanced experience.Further, ingredient co-branding (including rooms, spas, bars and transport) can be a useful strategy for luxury hotel brands keen to leverage the "dream" factor of different brands or designers to enhance and diversify their guest experience. Note the collaboration between the Peninsula and Rolls-Royce.Last but not least, co-branding moves can give hoteliers an edge in negotiations with investors and real estate developers. Reports by The Boston Consulting Group stress that luxury consumers are shifting from simply owning luxury goods to experiencing luxury."Experiential luxury" spending is growing faster than luxury goods ownership, even in Chinese and South-east Asian markets. Also, statistics indicate Chinese, Indian and possibly South-east Asian consumers will travel more.As a result, they will spend more on hotels and experience. Indeed, Asian consumers might be more interested than their Western counterparts are in experiencing the hotel "lifestyle extension" of their favourite luxury brands.Still, the higher the expectations, the greater the disappointment could be. Moreover, the question is often whether the customers will care for a repeat experience. If the hotel experience is too linked to a specific design element or aesthetic, they might be less likely to return.For luxury fashion brands, there is a key difference between creating a profitable hotel business based on customer loyalty and creating a temporary buzz that serves mainly as a public relations and communication tool to enhance brand awareness.The writer is an Executive in Residence at ESSEC Business School.迷你倉最平